Quote:
Originally Posted by UEF
The weird thing about music videos now is… Whose benefits are they for? They used to be a tool for advertising artist to people that didn’t know much about them. But there are no music channels that people watch all day anymore, no top of the pops… you might get recommended a video on YouTube, but what’s the point in putting serious money into that?
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Again, probably generational. YouTube is effectively a social media site these days, so it's a bit draw for younger people. Also, videos are designed to clip well so they can be used on TikTok, Instagram Reels and so on. It's very common for a song to drop before the video these days, and often pop artists build up a lot of hype for the video, posting brief clips and stuff. Fans seem to buy into it so it's definitely a pretty successful technique.