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I dunno, by the late '90s the 'lead single two weeks before the album' format was largely solidified, two singles before an album would only really be for when labels were really trying to break a relatively new band. In the '00s you'd often get a free download promo single and then a more traditional single to follow, but yeah, since streaming took over there's nothing stopping numerous tracks being released before an album. Although how the number is chosen still baffles me - why did TUVL get two singles, CT four and RiF six? I've seen multiple singles occasionally used when hype isn't going quite as well as expected (Foxes' second album was absolutely rinsed for potential single material before release and still flopped), but this time Decline & Fall was out months before the album, clearly allowing time for at least two more.
As for albums building momentum, yeah that's largely for new acts. Chappell Roan's first album seems to have done that. But for a band like the Manics, I don't see it happening. To be honest, the only time it's properly happened for them is EMG, which is one of those albums that stuck around for what seemed like forever, regularly popping back up at number 2 every time a single came out or an award was won. Back in the late '90s, the biggest single wasn't always the first - The Divine Comedy's 'National Express', Lightning Seeds' 'You Showed Me' and Travis's 'Why Does it Always Rain on Me' all came along late into their respective albums' promo campaigns, for example.
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