This wasn't a song that grabbed me on first listen, but now I really am enjoying it a lot.
I think if you just focus that one line of the chorus "The misguided tweets, the sad facebooking", the lyrics sound a bit crap. But listen to the lyrics of the whole chorus and it's really good.
I think some lyrics need the context of the rest of the song (or at least the rest of the verse or chorus) to really get their meaning and impact, this being one of them.
The way James sings "but I'm not looking" in the chorus is just gorgeous. Love it